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It’s a well-worn statement, a cliché even, that it’s the book cover that sells the book. I’d refine that a little. What a cover does first is grab a browser’s attention, nothing more. You’ve made them pause, even stop to investigate further. If they pick it up or click on its image, that’s a second […] Choosing book titles is like being prodded by Pluto in the underworld with a red hot trident for eternity. One commenter on social media said: “They sound great, but I can’t help but cringe at the titles. Not quite Latin. I suppose that’s probably the point, but ouch. Intriguing, though.“ I […] 
“I knew it was one of your books – you have such a strong brand.” This kind reader tweeted this a year ago and my little heart swelled. The gold futuristic eagle on a dark background had spread its wings everywhere. Scroll back to 2013. Excited in the run-up to the publication of […] |
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